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E-book
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Marketing Strategy For Hotel Business / Murniati -. - [miejsce nieznane] : BookRix : Legimi, 2020.
Autor
- Murniati.
Forma i typ
E-booki
This book discusses modern hotel marketing management with various tricks and secrets to improve hotel performance that marketers rarely know today. Digital marketing and conventional marketing are combined with the right strategy to win the competition without requiring large investments and minimal risk. Everything is discussed neatly by practitioners and academics in the hotel business and tourism industry. In general, this book discusses 1. Marketing Mix Theory and Practice 2. Segmentation, Targeting, and Positioning 3. Theory and Practice of Consumer Behavior 4. New Product Development 5. Modern Marketing Channels 6. Hotel Vs. Online Travel Agency 7. Optimizing Hotel Website Performance 8. Search Engine Optimization for Hotel Websites 9. Electronic Mail Marketing 10. Competitive Strategy & Alliances Note: This eBook is a guide and serves as a first guide. In addition, please get expert advice
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- / --. - [miejsce nieznane] : BookRix : Legimi, 2020.
Autor
--.
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E-booki
As a young boy, Dorji Wangdi loses his mother and the youngest brother over a span of forty-nine days. Problems persistently flow at home. All along the way, he suffers at the hands of persecutors. A congenital disease stirs the peaceful life of his family. His second child (a tragic victim of destiny) suffers from Hirschsprung Disease. The disease drags his baby between life and death. In the wake of traumatic events, he finds himself unprepared for the intensity of sorrow. His father suffers from Chronic Obstructive Pulmonary Disease. His Dad with Chronic Obstructive Pulmonary Disease on one shoulder and his baby with Hirschsprung Disease on the other, can he handle the family situation?
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little you the melody of life / Rajya Lakshmi @11. - [miejsce nieznane] : BookRix : Legimi, 2023.
Forma i typ
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To dare life of flashing moon He looks at the piece The memories played on everywhere I've ever been as crackling pages of a withering sage asu
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Was bleibt - ist die Liebe / Geraldo Aalsberg. - [miejsce nieznane] : BookRix : Legimi, 2017.
Forma i typ
E-booki
Ist dies das Ende der großen Liebe? Ilse ist sich sicher, ihren Mann verloren zu haben. Sie hat keine Kraft, sich gegen die neue Geliebte ihres Mannes zu erheben. Erst bei einer Operation um Leben oder Tod findet sie eine Verbündete, die ihr zur Seite steht. Doch ihre Konkurrenz setzt alle Hebel in Bewegung, im "Duell der Liebe" als Siegerin hervorzugehen.
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Flatland / Edwin A. Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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E-booki
Flatland is a satirical novella by Edwin Abbott Abbott. Writing pseudonymously as "A Square", the book used the fictional two-dimensional world of Flatland to offer pointed observations on the social hierarchy of Victorian culture. However, the novella's more enduring contribution is its examination of dimensions. The story is about a two-dimensional world referred to as Flatland which is occupied by geometric figures. Women are simple line-segments, while men are polygons with various numbers of sides. The narrator is a humble square, a member of the social caste of gentlemen and professionals in a society of geometric figures, who guides the readers through some of the implications of life in two dimensions. The Square has a dream about a visit to a one-dimensional world (Lineland) which is inhabited by "lustrous points". He attempts to convince the realm's ignorant monarch of a second dimension but finds that it is essentially impossible to make him see outside of his eternally straight line. He is then visited by a three-dimensional sphere, which he cannot comprehend until he sees Spaceland for himself. This Sphere (who remains nameless, like all characters in the novella) visits Flatland at the turn of each millennium to introduce a new apostle to the idea of a third dimension in the hopes of eventually educating the population of Flatland of the existence of Spaceland. From the safety of Spaceland, they are able to observe the leaders of Flatland secretly acknowledging the existence of the sphere and prescribing the silencing of anyone found preaching the truth of Spaceland and the third dimension. After this proclamation is made, many witnesses are massacred or imprisoned (according to caste).
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Alexander the Great / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2018.
Forma i typ
E-booki
Alexander the Great was a king of the Greek kingdom of Macedon. Born in Pella in 356 BC, Alexander succeeded his father, Philip II, to the throne at the age of twenty. He spent most of his ruling years on an unprecedented military campaign through Asia and northeast Africa, until by the age of thirty he had created one of the largest empires of the ancient world, stretching from Greece to Egypt and into present-day Pakistan. He was undefeated in battle and is considered one of history's most successful commanders. Alexander's legacy includes the cultural diffusion his conquests engendered. He founded some twenty cities that bore his name, most notably Alexandria in Egypt. Alexander's settlement of Greek colonists and the resulting spread of Greek culture in the east resulted in a new Hellenistic civilization, aspects of which were still evident in the traditions of the Byzantine Empire in the mid-15th century. Alexander became legendary as a classical hero in the mold of Achilles, and he features prominently in the history and myth of Greek and non-Greek cultures. He became the measure against which military leaders compared themselves, and military academies throughout the world still teach his tactics.
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Charles the First / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2018.
Forma i typ
E-booki
Charles I was monarch of the three kingdoms of England, Scotland, and Ireland from 27 March 1625 until his execution in 1649. After his succession, Charles quarrelled with the Parliament of England, which sought to curb his royal prerogative. Charles believed in the divine right of kings and thought he could govern according to his own conscience. Many of his subjects opposed his policies, in particular the levying of taxes without parliamentary consent, and perceived his actions as those of a tyrannical absolute monarch. His religious policies, coupled with his marriage to a Roman Catholic, generated the antipathy and mistrust of reformed groups such as the Puritans and Calvinists, who thought his views too Catholic. He supported high church ecclesiastics, such as Richard Montagu and William Laud, and failed to successfully aid Protestant forces during the Thirty Years' War. His attempts to force the Church of Scotland to adopt high Anglican practices led to the Bishops' Wars, strengthened the position of the English and Scottish parliaments and helped precipitate his own downfall. From 1642, Charles fought the armies of the English and Scottish parliaments in the English Civil War. After his defeat in 1645, he surrendered to a Scottish force that eventually handed him over to the English Parliament. Charles refused to accept his captors' demands for a constitutional monarchy, and temporarily escaped captivity in November 1647. Re-imprisoned on the Isle of Wight, Charles forged an alliance with Scotland, but by the end of 1648 Oliver Cromwell's New Model Army had consolidated its control over England. Charles was tried, convicted, and executed for high treason in January 1649.
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Charles the Second / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
Forma i typ
E-booki
Charles II was monarch of the three kingdoms of England, Scotland, and Ireland. Charles II's father, King Charles I, was executed at Whitehall on 30 January 1649, at the climax of the English Civil War. Although the Parliament of Scotland proclaimed Charles II King of Great Britain and Ireland in Edinburgh on 6 February 1649, the English Parliament instead passed a statute that made any such proclamation unlawful. England entered the period known as the English Interregnum or the English Commonwealth, and the country was a de facto republic, led by Oliver Cromwell. Cromwell defeated Charles II at the Battle of Worcester on 3 September 1651, and Charles fled to mainland Europe. Cromwell became virtual dictator of England, Scotland and Ireland, and Charles spent the next nine years in exile in France, the United Provinces and the Spanish Netherlands. Charles II was popularly known as the Merry Monarch, in reference to both the liveliness and hedonism of his court and the general relief at the return to normality after over a decade of rule by Oliver Cromwell and the Puritans. Charles's wife, Catherine of Braganza, bore no live children, but Charles acknowledged at least twelve illegitimate children by various mistresses. As his illegitimate children were excluded from the succession, he was succeeded by his brother James.
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Cleopatra / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2018.
Forma i typ
E-booki
Cleopatra, was the last active pharaoh of Ancient Egypt. Cleopatra originally ruled jointly with her father, Ptolemy XII Auletes, and later with her brothers, Ptolemy XIII and Ptolemy XIV, whom she married as per Egyptian custom, but eventually she became sole ruler. As pharaoh, she consummated a liaison with Julius Caesar that solidified her grip on the throne. She later elevated her son with Caesar, Caesarion, to co-ruler in name. After Caesar's assassination in 44 BC, she aligned with Mark Antony in opposition to Caesar's legal heir, Gaius Julius Caesar Octavianus (later known as Augustus). With Antony, she bore the twins Cleopatra Selene II and Alexander Helios, and another son, Ptolemy Philadelphus (her unions with her brothers had produced no children). After losing the Battle of Actium to Octavian's forces, Antony committed suicide. Cleopatra followed suit, according to tradition killing herself by means of an asp bite on August 12, 30 BC. She was briefly outlived by Caesarion, who was declared pharaoh by his supporters but soon killed on Octavian's orders. Egypt became the Roman province of Aegyptus.
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Cyrus the Great / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
Forma i typ
E-booki
Cyrus the Great, also known as Cyrus the Elder, was the founder of the Achaemenid Empire. Under his rule, the empire embraced all the previous civilized states of the ancient Near East,[9] expanded vastly and eventually conquered most of Southwest Asia and much of Central Asia and the Caucasus. From the Mediterranean Sea and Hellespont in the west to the Indus River in the east, Cyrus the Great created the largest empire the world had yet seen. His regal titles in full were The Great King, King of Persia, King of Anshan, King of Media, King of Babylon, King of Sumer and Akkad, and King of the Four Corners of the World. He also proclaimed what has been identified by scholars and archaeologists to be the oldest known declaration of human rights, which was transcribed onto the Cyrus Cylinder sometime between 539 and 530 BC.
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Darius the Great / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
Forma i typ
E-booki
Darius I was the third king of the Persian Achaemenid Empire. Also called Darius the Great, he ruled the empire at its peak, when it included much of West Asia, the Caucasus, Central Asia, parts of the Balkans, portions of north and northeast Africa including Egypt, eastern Libya, coastal Sudan, Eritrea, as well as most of Pakistan, the Aegean Islands and northern Greece / Thrace-Macedonia. Darius ascended the throne by overthrowing Gaumata, the alleged magus usurper of Bardiya with the assistance of six other Persian noble families; Darius was crowned the following morning. The new king met with rebellions throughout his kingdom and quelled them each time. A major event in Darius's life was his expedition to punish Athens and Eretria for their aid in the Ionian Revolt and subjugate Greece. Darius expanded his empire by conquering Thrace and Macedon and invading Scythia, home of the Scythians, nomadic tribes who invaded Media and had previously killed Cyrus the Great. Darius organized the empire by dividing it into provinces and placing satraps to govern it. He organized a new uniform monetary system, along with making Aramaic the official language of the empire. Darius also worked on construction projects throughout the empire, focusing on Susa, Pasargadae, Persepolis, Babylon and Egypt. Darius devised a codification of laws for Egypt. He also had the cliff-face Behistun Inscription carved, an autobiography of great modern linguistic significance. Darius also started many massive architectural projects, including magnificent palaces in Persepolis and Susa.
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Genghis Khan / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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E-booki
Genghis Khan was the founder and Great Khan (emperor) of the Mongol Empire, which became the largest contiguous empire in history after his demise. He came to power by uniting many of the nomadic tribes of northeast Asia. After founding the Mongol Empire and being proclaimed "Genghis Khan," he started the Mongol invasions that resulted in the conquest of most of Eurasia. These included raids or invasions of the Kara-Khitan Khanate, Caucasus, Khwarezmid Empire, Western Xia and Jin dynasties. These campaigns were often accompanied by wholesale massacres of the civilian populations – especially in the Khwarezmian controlled lands. By the end of his life, the Mongol Empire occupied a substantial portion of Central Asia and China. Beyond his military accomplishments, Genghis Khan also advanced the Mongol Empire in other ways. He decreed the adoption of the Uyghur script as the Mongol Empire's writing system. He also promoted religious tolerance in the Mongol Empire, and created a unified empire from the nomadic tribes of northeast Asia. Present-day Mongolians regard him as the founding father of Mongolia. Genghis Khan is also credited with bringing the Silk Road under one cohesive political environment. This increased communication and trade from Northeast Asia to Muslim Southwest Asia and Christian Europe, thus expanding the horizons of all three cultural areas. Historians have noted that Genghis Khan instituted meritocracy, and encouraged religious tolerance.
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Hannibal the Carthaginian / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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E-booki
Hannibal was a Punic Carthaginian military commander, generally considered one of the greatest military commanders in history. His father, Hamilcar Barca, was the leading Carthaginian commander during the First Punic War, his younger brothers were Mago and Hasdrubal, and he was brother-in-law to Hasdrubal the Fair. Hannibal lived during a period of great tension in the Mediterranean, when the Roman Republic established its supremacy over other great powers such as Carthage, the Hellenistic kingdoms of Macedon, Syracuse, and the Seleucid empire. One of his most famous achievements was at the outbreak of the Second Punic War, when he marched an army, which included war elephants, from Iberia over the Pyrenees and the Alps into northern Italy. In his first few years in Italy, he won three dramatic victories—Trebia, Trasimene, and Cannae, in which he distinguished himself for his ability to determine his and his opponent's strengths and weaknesses, and to play the battle to his strengths and the enemy's weaknesses—and won over many allies of Rome. Hannibal occupied much of Italy for 15 years, but a Roman counter-invasion of North Africa forced him to return to Carthage, where he was decisively defeated by Scipio Africanus at the Battle of Zama. Scipio had studied Hannibal's tactics and brilliantly devised some of his own, and finally defeated Rome's nemesis at Zama, having previously driven Hasdrubal, Hannibal's brother, out of the Iberian Peninsula. Often regarded as one of the greatest military strategists in history, Hannibal would later be considered one of the greatest generals of antiquity, together with Alexander the Great, Julius Caesar, Scipio, and Pyrrhus of Epirus. Plutarch states that, when questioned by Scipio as to who was the greatest general, Hannibal is said to have replied either Alexander or Pyrrhus, then himself, or, according to another version of the event, Pyrrhus, Scipio, then himself. Military historian Theodore Ayrault Dodge once famously called Hannibal the "father of strategy", because his greatest enemy, Rome, came to adopt elements of his military tactics in its own strategic arsenal. This praise has earned him a strong reputation in the modern world, and he was regarded as a great strategist by men like Napoleon Bonaparte.
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Julius Caesar / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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Julius Caesar was a Roman general, statesman, Consul, and notable author of Latin prose. He played a critical role in the events that led to the demise of the Roman Republic and the rise of the Roman Empire. In 60 BC, Caesar, Crassus, and Pompey formed a political alliance that was to dominate Roman politics for several years. Their attempts to amass power through populist tactics were opposed by the conservative ruling class within the Roman Senate, among them Cato the Younger with the frequent support of Cicero. Caesar's conquest of Gaul, completed by 51 BC, extended Rome's territory to the English Channel and the Rhine. Caesar became the first Roman general to cross both when he built a bridge across the Rhine and conducted the first invasion of Britain. These achievements granted him unmatched military power and threatened to eclipse the standing of Pompey, who had realigned himself with the Senate after the death of Crassus in 53 BC. With the Gallic Wars concluded, the Senate ordered Caesar to lay down his military command and return to Rome. Caesar refused, and marked his defiance in 49 BC by crossing the Rubicon with a legion, leaving his province and illegally entering Roman territory under arms.[6] Civil war resulted, from which he emerged as the unrivaled leader of Rome. After assuming control of government, Caesar began a program of social and governmental reforms, including the creation of the Julian calendar. He centralised the bureaucracy of the Republic and was eventually proclaimed "dictator in perpetuity". But the underlying political conflicts had not been resolved, and on the Ides of March (15 March) 44 BC, Caesar was assassinated by a group of senators led by Marcus Junius Brutus. A new series of civil wars broke out, and the constitutional government of the Republic was never restored. Caesar's adopted heir Octavian, later known as Augustus, rose to sole power, and the era of the Roman Empire began.
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King Alfred of England / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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King Alfred the Great was King of Wessex from 871 to 899. Alfred successfully defended his kingdom against the Viking attempt at conquest, and by the time of his death had become the dominant ruler in England. He is the only English monarch to be accorded the epithet "the Great". Alfred was the first King of the West Saxons to style himself "King of the Anglo-Saxons". Details of Alfred's life are described in a work by the 10th century Welsh scholar and bishop Asser. Alfred's reputation has been that of a learned and merciful man who encouraged education and improved his kingdom's legal system, military structure and his people's quality of life.
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Mary Queen of Scots / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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E-booki
Mary, Queen of Scots (1542 – 1587), also known as Mary Stuart or Mary I of Scotland, was queen of Scotland from 1542 to 1567 and queen consort of France from 1559 to 1560. Mary, the only surviving legitimate child of King James V of Scotland. She spent most of her childhood in France while Scotland was ruled by regents, and in 1558, she married the Dauphin of France, Francis. He ascended the French throne as King Francis II in 1559 until his death in1560. Widowed, Mary returned to Scotland. In 1567, she was forced to abdicate in favour of James, her one-year-old son. After an unsuccessful attempt to regain the throne, she fled southwards seeking the protection of her first cousin Queen Elizabeth I of England. Mary had previously claimed Elizabeth's throne as her own. Perceiving her as a threat, Elizabeth had her confined in a number of castles. After eighteen and a half years in custody, Mary was found guilty of plotting to assassinate Elizabeth, and was subsequently executed.
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Nero / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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Nero was Roman Emperor from 54 to 68, and the last in the Julio-Claudian dynasty. Nero was adopted by his great-uncle Claudius to become his heir and successor, and succeeded to the throne in 54 following Claudius' death. Nero focused much of his attention on diplomacy, trade, and enhancing the cultural life of the Empire. He ordered theaters built and promoted athletic games. During his reign, the redoubtable general Corbulo conducted a successful war and negotiated peace with the Parthian Empire. His general Suetonius Paulinus crushed a revolt in Britain. Nero annexed the Bosporan Kingdom to the Empire and began the First Roman–Jewish War. In 64 AD, most of Rome was destroyed in the Great Fire of Rome, which many Romans believed Nero himself had started in order to clear land for his planned palatial complex, the Domus Aurea. In 68, the rebellion of Vindex in Gaul and later the acclamation of Galba in Hispania drove Nero from the throne. Facing assassination, he committed suicide on 9 June 68 (the first Roman emperor to do so). His death ended the Julio-Claudian Dynasty, sparking a brief period of civil wars known as the Year of the Four Emperors. Nero's rule is often associated with tyranny and extravagance. He is known for many executions, including that of his mother, and the probable murder by poison of his stepbrother Britannicus.
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Peter the Great / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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Peter the Great ruled the Tsardom of Russia and later the Russian Empire from 7 May 1682 until his death, jointly ruling before 1696 with his half-brother. In numerous successful wars he expanded the Tsardom into a huge empire that became a major European power. He led a cultural revolution that replaced some of the traditionalist and medieval social and political system with a modern, scientific, Europe-oriented, and rationalist system. The Imperial title of Peter the Great was the following: " By the grace of God, the most excellent and great sovereign prince Pyotr Alekseevich the ruler all the Russias: of Moscow, of Kiev, of Vladimir, of Novgorod, Tsar of Kazan, Tsar of Astrakhan and Tsar of Siberia, sovereign of Pskov, great prince of Smolensk, Tversk, Yugorsk, Permsky, Vyatsky, Bulgarsky and others, sovereign and great prince of Novgorod Nizovsky lands, Chernigovsky, of Ryazan, of Rostov, Yaroslavl, Belozersky, Udorsky, Kondiisky and the sovereign of all the northern lands, and the sovereign of the Iverian lands, of the Kartlian and Georgian Kings, of the Kabardin lands, of the Circassian and Mountain princes and many other states and lands western and eastern here and there and the successor and sovereign and ruler.
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Queen Elizabeth / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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Elizabeth I was queen regnant of England and Ireland from 17 November 1558 until her death. Sometimes called "The Virgin Queen", "Gloriana" or "Good Queen Bess", Elizabeth was the fifth and last monarch of the Tudor dynasty. The daughter of Henry VIII, she was born into the royal succession, but her mother, Anne Boleyn, was executed two and a half years after her birth, with Anne's marriage to Henry VIII being annulled, and Elizabeth hence declared illegitimate. Her half-brother, Edward VI, ruled as king until his death in 1553, whereupon he bequeathed the crown to Lady Jane Grey, cutting his two half-sisters, Elizabeth and the Roman Catholic Mary, out of the succession in spite of statute law to the contrary. His will was set aside, Mary became queen, and Lady Jane Grey was executed. In 1558, Elizabeth succeeded her half-sister, during whose reign she had been imprisoned for nearly a year on suspicion of supporting Protestant rebels. Elizabeth set out to rule by good counsel, and she depended heavily on a group of trusted advisers led by William Cecil, Baron Burghley. One of her first moves as queen was the establishment of an English Protestant church, of which she became the Supreme Governor. This Elizabethan Religious Settlement later evolved into today's Church of England. It was expected that Elizabeth would marry and produce an heir so as to continue the Tudor line. She never did, however, despite numerous courtships. As she grew older, Elizabeth became famous for her virginity, and a cult grew up around her which was celebrated in the portraits, pageants, and literature of the day. In government, Elizabeth was more moderate than her father and half-siblings had been. One of her mottoes was "video et taceo" ("I see, and say nothing"). In religion she was relatively tolerant, avoiding systematic persecution. After 1570, when the pope declared her illegitimate and released her subjects from obedience to her, several conspiracies threatened her life. All plots were defeated, however, with the help of her ministers' secret service. Elizabeth was cautious in foreign affairs, moving between the major powers of France and Spain. She only half-heartedly supported a number of ineffective, poorly resourced military campaigns in the Netherlands, France, and Ireland. In the mid-1580s, war with Spain could no longer be avoided, and when Spain finally decided to attempt to conquer England in 1588, the failure of the Spanish Armada associated her with one of the greatest military victories in English history.
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Romulus / Jacob Abbott. - [miejsce nieznane] : BookRix : Legimi, 2019.
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Some men are renowned in history on account of the extraordinary powers and capacities which they exhibited in the course of their career, or the intrinsic greatness of the deeds which they performed. Others, without having really achieved any thing in itself very great or wonderful, have become widely known to mankind by reason of the vast consequences which, in the subsequent course of events, resulted from their doings. Men of this latter class are conspicuous rather than great. From among thousands of other men equally exalted in character with themselves, they are brought out prominently to the notice of mankind only in consequence of the strong light reflected, by great events subsequently occurring, back upon the position where they happened to stand. The celebrity of Romulus seems to be of this latter kind. He founded a city. A thousand other men have founded cities; and in doing their work have evinced perhaps as much courage, sagacity, and mental power as Romulus displayed. The city of Romulus, however, became in the end the queen and mistress of the world. It rose to so exalted a position of influence and power, and retained its ascendency so long, that now for twenty centuries every civilized nation in the western world have felt a strong interest in every thing pertaining to its history, and have been accustomed to look back with special curiosity to the circumstances of its origin. In consequence of this it has happened that though Romulus, in his actual day, performed no very great exploits, and enjoyed no pre-eminence above the thousand other half-savage chieftains of his class, whose names have been long forgotten, and very probably while he lived never dreamed of any extended fame, yet so brilliant is the illumination which the subsequent events of history have shed upon his position and his doings, that his name and the incidents of his life have been brought out very conspicuously to view, and attract very strongly the attention of mankind.
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